Moments
Following a highly competitive pitching process, Mickey & Mallory were commissioned to create a community site for the RSPB.
The site was designed to encourage people to sign up and submit their own ‘Moment’ with nature.
Moments is the first project Mickey & Mallory have completed with the RSPB and is part of a larger brand-stretching strategy designed to make the RSPB approachable for everyone.
Users can upload a combination of photos and text of their special Moments with nature to share with other nature lovers. Users can then comment on each other’s Moments and add them as a favourite.