Moneysupermarket
Mickey & Mallory were commissioned by Moneysupermarket.com to radically re-vamp the visual style of their motor insurance channel, with a core focus on absolute simplicity and clarity of message.
We were asked to deliver three designs, each one conveying a different tone of voice and personality that would appeal to the audience.
Our first approach utilised the existing channel colours in a bold and conscise way, with memorable calls to actions and opportunities to interact with other users and Moneysupermarket experts.
Our next approach used the core Moneysupermarket.com branding and kept information presentation simple, with minimal use of imagery and based on a bank of people shots to reflect the different users of the site.
Our final approach offered a familiar and comfortable environment to the user, using a mixture of common desktop items alongside channel-specific imagery, such as a toy car. Hand drawn calls to action completed the look for a truly distinctive approach.