Sustainability

Putting sustainability at the heart of marketing strategy

Working in a way that is sustainable is both ethical and practical. Taking steps to make a real difference in terms of sustainability doesn’t have to be complicated. Putting sustainability at the heart of your communications strategy can not only minimise the environmental impact of your project, but also improve the lifespan and usefulness of the materials you ultimately produce.

This helps to ensure that you keep costs down and get good value for money. So sustainable design is good news for everyone!

Key considerations to make include:

• Have we focused on the core goals, will everything in the plan deliver the necessary results, is anything surplus to requirements?
• What is the likely environmental impact of the plan and how can this be minimised or done differently?
• How can we re-use or extend the life and usefulness of the materials, can we create once and then publish through multiple channels, or update them simply without need to recreate from scratch in the future?

Choosing an appropriate technology route is also vital, it’s important that it is fit for purpose and that a long-term view is taken to ensure that it will have lasting benefits and where possible elements can be reused, repurposed and recycled.

Coming soon:

• Options on alternative energy for powering web servers.
• Mickey & Mallory & New Frontiers make sustainability the talk of Manchester.